THE INFLUENCE OF INFORMATION SYSTEMS ON COMPETITIVE ADVANTAGE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF INFORMATION SYSTEMS ON COMPETITIVE ADVANTAGE
Abstract: This study aimed to investigate the influence of information systems on competitive advantage within organizations. The objectives were to analyze how information systems enhance market positioning, differentiate products/services, and sustain competitive advantages over rivals. A survey research design was employed to collect quantitative data from 280 respondents, selected using the Taro Yamane formula to ensure representation across industries emphasizing competitive strategy and market dynamics. The study focused on a case study of a technology firm in Kaduna, known for its innovative product development and agile market responsiveness supported by information systems. Conducted in Kaduna, the reliability coefficient score was calculated at 0.89, indicating strong internal consistency in survey responses. The findings highlighted that information systems contribute to competitive advantage by enabling data-driven insights, supporting customer-focused strategies, and facilitating rapid adaptation to market changes. The study recommends that organizations invest in customer analytics, leverage real-time market data, and integrate agile IT infrastructures to sustain competitive advantages, foster innovation, and achieve market leadership in dynamic and competitive industries.
Related Project Materials
IMPACT OF EXCHANGE RATE FLUCTUATIONS ON FOREIGN TRADE IN NIGERIA (1993 - 2023)
ABSTRACT
This study investigates the Impact of exchange rate fluctuations on foreign trade in Nigeria. The research ...
ASSESSING THE EFFECTIVENESS OF EARLY CHILDHOOD LITERACY PROGRAMS IN RURAL AREAS
ABSTRACT: This research assessed the effectiveness of early childhood lit...
IMPACT OF CONTINUING PROFESSIONAL DEVELOPMENT ON ADULT EDUCATORS
Abstract: The impact of continuing professional development (CPD) on adult educators was investigated to understand how ongoing training influ...
EFFECTS OF IMPROVISED INSTRUCTIONAL MEDIA ON NIGER STATE SECONDARY SCHOOL STUDENTS’ACHIEVEMENT IN SELECTED BIOLOGY CONCEPTS
ABSTRACT
This study investigated the effects of improvised instructional media on secondary school students’ achievement in biology...
THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
ABSTRACT
The project has been undertaken with a view to study consumer behavior with reference to Guinness Nigeria PLC. This study is int...
THE EFFECT OF MOTIVATION ON ORGANIZATION PERFORMANCE
Statement of the Problem
Business organizations in Nigeria especially manufacturing industries failed t...
IMPACT OF FUEL SCARCITY ON NIGERIA’S ECONOMY
ABSTRACT
This study examines the impact of fuel scarcity on Nigeria’s economy. Specifically, the study determines...
EFFECT OF ECONOMIC RECESSION ON THE GROWTH OF CONSTRUCTION FIRMS IN ABUJA, NIGERIA
ABSTRACT
Economic recession occurs when “economic activity declines, in other words, growth become negative “and it is associ...
THE EFFECT OF VALUE ADDED TAX ON PRICE STABILITY IN NIGERIAN ECONOMY
Abstract
The Federal Inland Revenue Service (FIRS), the agency in charge of tax administration in Niger...
THE EFFECTS OF TWO TEACHING METHODS ON ACADEMIC ACHIEVEMENT OF JUNIOR SECONDARY SCHOOL STUDENTS IN HOME ECONOMICS
ABSTRACT
The study focused on the impact of teaching methods of home economics on academic achievement of junior sec...
